02 Sep 2016
blog post 1

What are New Business Development messages?

Far too many agencies marketing and NBD drives have a deficiency of NBD messages. These are not just a crystallization of your proposition; they are coherent and demonstrable reasons why you are approaching your prospective clients and how much you want their business – and not just the next review, next pitch or an ad-hoc […]

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08 Sep 2015
blog post 2

Long live the letter: is it dead already?

Regularly I meet and work with agencies who have mixed thoughts about the ‘sales’ letter. Most digital agencies turn up their noses at the letter, however before working with them, I insist that they have their own letterhead designed and printed. Inevitably before I do this I have to explain how they can utilise the […]

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