02 Sep 2018

What are New Business Development messages?

Far too many agencies marketing and NBD drives have a deficiency of NBD messages. These are not just a crystallization of your proposition; they are coherent and demonstrable reasons why you are approaching your prospective clients and how much you want their business – and not just the next review, next pitch or an ad-hoc […]

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26 Feb 2018

How should agencies sell themselves?

  In November, the Engine chief executive, Debbie Klein, asked her graduates to produce a film to show what the grad scheme was all about. One grad, George Spencer, came up with the idea of reeling in Westwood to front “the worst graduate recruitment video of all time”. Westwood would come in, “be unbearably trite, […]

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